Adolf Loos Quotes
The Potemkin city of which I wish to speak here is none other than our dear Vienna herself.
The house has to please everyone, contrary to the work of art which does not. The work is a private matter for the artist. The house is not.
The house has to serve comfort. The work of art is revolutionary; the house is conservative.
I have emerged victorious from my thirty years of struggle. I have freed mankind from superfluous ornament.
The law courts must appear as a threatening gesture toward secret vice. The bank must declare: here your money is secure and well looked after by honest people.
Man loves everything that satisfies his comfort. He hates everything that wants to draw him out of his acquired and secured position and that disturbs him. Thus he loves the house and hates art.
The work of art shows people new directions and thinks of the future. The house thinks of the present.
Architecture arouses sentiments in man. The architect's task therefore, is to make those sentiments more precise.