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You've got to know the rules to break them. That's what I'm here for, to demolish the rules but to keep the tradition.
It's a new era in fashion - there are no rules. It's all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together.
For people who know McQueen, there is always an underlying message. It's usually only the intellectual ones who understand what's going on in what I do.
The reason I'm patriotic about Scotland is because I think it's been dealt a really hard hand. It's marketed the world over as . . . haggis . . . bagpipes. But no one ever puts anything back into it.
British fashion is self confident and fearless. It refuses to bow to commerce, thus generating a constant flow of new ideas whilst drawing in British heritage.
Clothes and jewellery should be startling, individual. When you see a woman in my clothes, you want to know more about them. To me, that is what distinguishes good designers from bad designers.
If you ask any lady they want to be taller, they want to be slimmer, you know, and they want a waist. I'm not here to make people look like a sack of potatoes.