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The essence of strategy is choosing what not to do.
Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.
The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy.
The chimpanzees in the zoos do it, Some courageous kangaroos do it Let's do it, let's fall in love. I'm sure giraffes on the sly do it, Even eagles as they fly do it, Let's do it, let's fall in love.
The generosity of the American public toward the victims of Hurricane Katrina and the Tsunami has been reflected in the outpouring of support for the Pakistani earthquake victims.
The thing is, continuity of strategic direction and continuous improvement in how you do things are absolutely consistent with each other. In fact, they're mutually reinforcing.