Bernice Fitz-Gibbon Quotes

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?

Creativity often consists of merely turning up what is already there.

Creativity varies inversely with the number of cooks involved in the broth.

To be a success in advertising you must want to fill other people with a passion for possession.

Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.

It's smart to be thrifty.

deferring gratification is a good definition of being civilized.

Creativeness often consists of merely turning up what is already there.