Brian Lawley, Optimal Product Process Quotes
Only move forward with creating a product that will be "above the bar.
Don't focus all your time and effort on creating the templates & perfecting the documents. Answering key product questions is more critical.
Not having a specified launch plan and process is one of the biggest pitfalls in the technology market.
After the launch phase, your product is old news. Take advantage of the opportunity to generate interest when your product is new.