Brian De Haaff, Lovability: How To Build A Business That People Love And Be Happy Doing It Quotes

Your principles are your true north because they instruct how you will handle every situation, especially when there is no easy choice.

Love is the surprising emotion that company builders cannot ignore.

Caring and a sense of purpose evoke better performance than pressure and fear. The idea that only obsessive egomaniacs can produce breakthroughs is nonsense.

Commerce does not have to be a ruthless, brutal enterprise that damages people’s lives. It can be a source of happiness, healing, and hope.

Lovable products, services, and companies are disrupting entire industries. They are changing the world.

If your customers love you, they will not only remain fiercely loyal but become your most powerful marketing asset. Lovability is the greatest predictor of business success.