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We can't just throw something out there and assume it works just because it has math in it.
When people are not given an option by some secret scoring system, it's very hard to complain, so they often don't even know that they've been victimized.
That's what we do when we work in Silicon Valley tech startups: We think about who's going to benefit from this. That's almost the only thing we think about.
People felt like they were friends with Google, and they believed in the "Do No Evil" thing that Google said. They trusted Google more than they trusted the government, and I never understood that.
An insurance company might say, "Tell us more about yourself so your premiums can go down." When they say that, they're addressing the winners, not the losers.
The training one receives when one becomes a technician, like a data scientist - we get trained in mathematics or computer science or statistics - is entirely separated from a discussion of ethics.
Micro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.
I know how models are built, because I build them myself, so I know that I'm embedding my values into every single algorithm I create and I am projecting my agenda onto those algorithms.
The most important goal I had in mind was to convince people to stop blindly trusting algorithms and assuming that they are inherently fair and objective.
I would argue that one of the major problems with our blind trust in algorithms is that we can propagate discriminatory patterns without acknowledging any kind of intent.