Chip Heath, Made To Stick: Why Some Ideas Survive And Others Die Quotes
The most basic way to get someone's attention is this: Break a pattern.
The first problem of communication is getting people's attention.
Anger prepares us to fight and fear prepares us to flee.
To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?
Once we know something, we find it hard to imagine what it was like not to know it.
People tend to overuse any idea or concept that delivers an emotional kick.