Christopher Locke Quotes
WE DIE. You will never hear those words spoken in a television ad. Yet this central fact of human existence colors our world and how we perceive ourselves within it.
It's still a lean back, enjoy or a lean forward, be involved, enjoy medium. It's real engagement, real emotion.
TV has the longest recall. You remember what you've seen for longer; it has engagement and emotion. It's the most talked about.
People finally have permission to be human in the context of their work. That's the real Internet story.