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Claude C. Hopkins Quotes

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Claude C. Hopkins Quotes: "Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves"

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves



Claude C. Hopkins Quotes: "Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten."

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.




Claude C. Hopkins Quotes: "Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring"

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring



Claude C. Hopkins Quotes: "Platitudes and generalities roll off the human understanding like water from a duck."

Platitudes and generalities roll off the human understanding like water from a duck.




Claude C. Hopkins Quotes: "Curiosity is one of the strongest human incentives"

Curiosity is one of the strongest human incentives



Claude C. Hopkins Quotes: "The man who wins out and survives does so only because of superior science and strategy."

The man who wins out and survives does so only because of superior science and strategy.



Claude C. Hopkins Quotes: "The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales."

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.




Claude C. Hopkins Quotes: "Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way"

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way



Claude C. Hopkins Quotes: "Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns"

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns



Claude C. Hopkins Quotes: "Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject"

Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject



Claude C. Hopkins Quotes: "Changing people's habits is very expensive"

Changing people's habits is very expensive



Claude C. Hopkins Quotes: "The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest"

The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest




Claude C. Hopkins Quotes: "The time has come when advertising has in some hands reached the status of a science."

The time has come when advertising has in some hands reached the status of a science.



Claude C. Hopkins Quotes: "A man coined to superlative must expect that his every statement will be taken with some caution"

A man coined to superlative must expect that his every statement will be taken with some caution



Claude C. Hopkins Quotes: "Impressive claims are made far more impressive by making them exact"

Impressive claims are made far more impressive by making them exact



Claude C. Hopkins Quotes: "If a claim is worth making, make it in the most impressive way."

If a claim is worth making, make it in the most impressive way.



Claude C. Hopkins Quotes: "The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it"

The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it



Claude C. Hopkins Quotes: "Genius is the art of taking pains"

Genius is the art of taking pains



Claude C. Hopkins Quotes: "People don't buy from clowns."

People don't buy from clowns.



Claude C. Hopkins Quotes: "The weight of an argument may often be multiplied by making it specific"

The weight of an argument may often be multiplied by making it specific



Claude C. Hopkins Quotes: "We cannot go after thousands of men until we learn how to win one."

We cannot go after thousands of men until we learn how to win one.



Claude C. Hopkins Quotes: "One may gain attention by wearing a fools cap. But he would ruin his selling prospects"

One may gain attention by wearing a fools cap. But he would ruin his selling prospects



Claude C. Hopkins Quotes: "No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value"

No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value



Claude C. Hopkins Quotes: "Picture what others wish to be, not what they may be now"

Picture what others wish to be, not what they may be now



Claude C. Hopkins Quotes: "The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination"

The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination



Claude C. Hopkins Quotes: "Never be led in new paths by the blind"

Never be led in new paths by the blind



Claude C. Hopkins Quotes: "In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster"

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster



Claude C. Hopkins Quotes: "Advertising is much like war, minus the venom"

Advertising is much like war, minus the venom



Claude C. Hopkins Quotes: "Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must."

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.



Claude C. Hopkins Quotes: "Don't think of people in the mass. That gives you a blurred view."

Don't think of people in the mass. That gives you a blurred view.



Claude C. Hopkins Quotes: "Don't, to gain general and useless attention, sacrifice the attention that you want"

Don't, to gain general and useless attention, sacrifice the attention that you want



Claude C. Hopkins Quotes: "Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name."

Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.



Claude C. Hopkins Quotes: "The advertising man who spares the midnight oil will never get very far."

The advertising man who spares the midnight oil will never get very far.



Claude C. Hopkins Quotes: "The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action"

The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action



Claude C. Hopkins Quotes: "Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly"

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly



Claude C. Hopkins Quotes: "Address the people you seek, and them only"

Address the people you seek, and them only



Claude C. Hopkins Quotes: "Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete."

Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.



Claude C. Hopkins Quotes: "This is no lazy mans field"

This is no lazy mans field



Claude C. Hopkins Quotes: "The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know"

The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know