Dan Ariely Quotes

Rainy day savings are incredibly important, because from time to time, bad things happen. And if you're not prepared for that, it's going to be really terrible.

Not all debt is bad. From time to time we should get into debt when there's a good reason for that.

Marketing is all about providing information that will heighten someone's anticipated and real pleasure.

In running back and forth among the things that might be important, we forget to spend enough time on what really is important.