David Amerland, Google+ Hangouts For Business: How To Use Google+ Hangouts To Improve Brand Impact, Build Business And Communicate In Real-Time Quotes
We are hard-wired to engage with those we trust, and this hard-wiring has led to a constant push for greater interaction and connection on the Web.
The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you.
Communication without a specific focus is just noise. It achieves little beyond taking time and energy.
Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.