David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost And Regained In Commercial Interactions Quotes
Trust cannot, in the real world, be just a matter of personal choice.
Every relationship is governed by motive, capability and reliability and these three factors become the core components of the trust equation
Trust is an ethereal quality. Like oxygen or light we notice it only by its absence.
We trust strangers not because they are always trustworthy but because we want to believe in a world where they are.
The presence of Knowledge Based Trust in organizations gives rise to a high level of interpersonal trust amongst their members and creates cohesive units out of a loose bunch of people.