David Amerland Quotes

Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual.

Social media is the empowerment of the individual at the expense of the system.

Social media is not rocket science. This, however, does not make it easy either.

The social media web is a very noisy one indeed and making sure that you are heard requires you to shout more effectively, rather than louder.

Real search is about providing valuable information when it's really needed to those who are actually looking for it.

Confidence, even when under pressure, has a way of turning an impossible situation into just another challenge to be met.

without the mind the body is not capable of delivering anything beyond an average performance.

Our insecurities drive us. Our fears control us. We try to hide the first and deny the second and it is exhausting us.

A business needs a character and an identity, just like a person and just like a person it needs to have a Voice.

The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you.

Communication without a specific focus is just noise. It achieves little beyond taking time and energy.

Everything that happens now in the online world is part of a conversation.

The web and its technologies are digital representations of everything we did before in a more private, bigger, faster and more empowering format than ever before.

To win at semantic search you need more people than are on your payroll.

When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment.

When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.

Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.

Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.

It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers.

Trust is an ethereal quality. Like oxygen or light we notice it only by its absence.

Fathom your motivation so that you understand what you are prepared to do and why.

Every physical response, every psychological change and every mental transformation starts with the mind.

Leaders lead by example. No leader asks more than he is prepared to give himself.

The moment you establish a line of communication between two points, you subtly change both. That is also true for the way the brain is affected by the mind.

We cannot learn something new and stick to it without a modular approach to application, positive reinforcement and a real change of environment.

Reality is not a thought experiment.

Trust cannot, in the real world, be just a matter of personal choice.

These mental and physical components of self­ belief are closely interlinked. They are used to slowly interweave the per­sonal narratives that very effectively create a powerful sense of identity.

Every relationship is governed by motive, capability and reliability and these three factors become the core components of the trust equation

Before you can act you must choose. Before you can choose you must know. Before you can know you must feel. And before you can feel you must be trained.

We trust strangers not because they are always trustworthy but because we want to believe in a world where they are.

Life at the edge of the world, it was felt, could go on forever.

Risks must balance rewards.

The presence of Knowledge Based Trust in organizations gives rise to a high level of interpersonal trust amongst their members and creates cohesive units out of a loose bunch of people.

When something is as fundamental as trust the danger is that everyone thinks they understand what it is and therefore fail to define it.

Trust is what monetizes the attention economy.

Marketing effectively, in a semantic web, revolves around those three ‘little’ requirements: Trust, Authority, Reputation.

We are hard-wired to engage with those we trust, and this hard-wiring has led to a constant push for greater interaction and connection on the Web.