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By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful.
If you want to visualize something in its fullness you have to look at every perspective and every angle, and that means - sometimes uncomfortably - looking at things you don't want to look at.
It's enjoyable to just drink in an image. It's effortless. That struck me as an interesting way of looking at it: I do all the grunt work so you can enjoy.
I'm happy to provide that service. But that's the power of it. A good infographic that's been really worked on looks simple and easy, but it actually required a lot of processing.
Sometimes the data has a sense of a structure within it, especially if I'm looking at networks or relationships, which generally lend themselves to a certain style.
In an endless jungle of websites with text-based content, a beautiful image with a lot of space and colour can be like walking into a clearing. It's a relief.