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Number one, I absolutely love making chocolate chip cookies. I mean, it's fun. It's exciting. Beyond the fact that I love making them, I love eating them.
The important thing is not being afraid to take a chance. Remember, the greatest failure is to not try. Once you find something you love to do, be the best at doing it.
I've never felt like I was in the cookie business. I've always been in a feel good feeling business. My job is to sell joy. My job is to sell happiness. My job is to sell an experience.
What I wanted was to be allowed to do the thing in the world that I did best - which I believed then and believe now is the greatest privilege there is. When I did that, success found me.
The greatest failure is not to try. Had I listened to all the people during the course of my life who said, "You can't. You'll fail. It won't work. You don't have...," I wouldn't be here today.
If youre going to be at a job environment, you should love it. You shouldnt do it just for money. You should do it because you love it. And the money comes naturally.
I use nothing but the best ingredients. My cookies are always baked fresh. I price cookies so that you cannot make them at home for any less. And I still give cookies away.
The trick is that you can't find the hidden treasure until you start digging. Often enough, if you take the leap and do something, something will happen. Probably not what you thought, but something.
You know, Mrs. Fields was never a business. It was a part of me...and I never separated, oh, well, business from personal because to me they all blended together.
Never give up. The bankers and financial people did not take me seriously initially. Everyone thought I would fail. My attitude was that 'No' is an unacceptable answer when it comes to financing.
Because what nobody ever understood is that I, too, wanted to be a somebody. But how do you go through life wanting to be a someone and not knowing how?