Derek Thompson, Hit Makers: The Science Of Popularity In An Age Of Distraction Quotes

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In the psychology of aesthetics, there is a name for the moment between the anxiety of confronting something new and the satisfying click of understanding it. It is called an 'aesthetic aha.

Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction

The line from psychologists is, if you’ve seen it before, it hasn’t killed you yet.

Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction

Posting dramatic charts or funny pictures is good and giving people smart reasons to believe what they already think is great.

Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction

The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—to make your audience see the familiarity behind the surprise.

Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction

Some consumers buy products not because they are ‘better” in any way, but simply because they are popular. What they’re buying is not just a product, but also a piece of popularity itself.

Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction

People have all day to talk about what makes them ordinary. It turns out that they want to share what makes them weird.

Derek Thompson, Hit Makers: The Science of Popularity in an Age of Distraction