Donald A. Norman Quotes

Simplification is as much in the mind as it is in the device.

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

If you think the products don't match what you want from a product, don't buy it.

adults forget how difficult that task was.

Could we ever switch to this or any of the many other rational systems? Unlikely: tradition is difficult to overcome.