Erik Qualman Quotes

We don't have a choice on whether we DO social media, the question is how well we do it.

The power of social media is it forces necessary change.

Consumers are taking ownership of brands, and their referral power is priceless.

The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.

Assume whatever you do, both offline and online, will be seen by your mother, dad, boss, coach, boyfriend, teacher… the world.

You can spend your time daydreaming or make use of it in other ways.

History repeats itself because nobody listens the first time.

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

The ROI of social media is that your business will still exist in 5 years.

25 percent of search results for the world's top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands.

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.

Privacy is dead. Reputations are dying.

Everybody's got the mindset that everything should be measurable.

To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.

It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs.

Folks want to be listened to, they want to be heard.

Social media has made the web all about me, me, me.

The easier things are to buy, the more we consume.

It's about listening first, then selling.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

Best results are often achieved well before you need a job, by consistently networking so that when you find yourself job-hunting you have a large network to work with.

Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

We don't have a choice on whether we do social media, the question is how well we do it?