Fairfax M. Cone Quotes

Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.

Advertising is what you do when you can't go see somebody. That's all it is.

A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading.

Write to one person, not a million.

Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.