Gregory C. Carlson, Sold On Language: How Advertisers Talk To You And What This Says About You Quotes

No other species flees from boredom with as much urgency as we do. We are far more eager to do brain work than we are to do physical labor.

As the unexpected becomes ordinary, the spotlight shifts once again to land where your brain thinks it will get more informational bang for the attentional buck.

To knock today's prestige dialects off their pedestals, it helps to realize that they are really foul perversions of yesterday's prestige dialects.

The thing about language is that once you start getting analytical about it, you can't stop.

Every question was also an opportunity to create an impression that would guide how all subsequent answers to questions got interpreted.

Robbed of a rapt audience, advertisers know that influencing how you spend what to do while depends on having some control over how you spend the resources in your head.