Guy Kawasaki, APE: Author, Publisher, Entrepreneur. How To Publish A Book Quotes

A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.

Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.

The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.

Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.

Starting your book is only the first five miles of a twenty-six-mile marathon that’s one-third of a triathlon (authoring, publishing, and entrepreneuring).