Howard Schultz, Pour Your Heart Into It: How Starbucks Built A Company One Cup At A Time Quotes

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.

One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...