Jakob Nielsen Quotes
Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.
Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.
To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.
A general principle for all user interface design is to go through all of your design elements and remove them one at a time.
The more users' expectations prove right, the more they will feel in control of the system and the more they will like it.
Ultimately, users visit your website for its content. Everything else is just the backdrop.
Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.
On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault; it's the designer's fault.
In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource.
At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology.
Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.
Progressive disclosure defers advanced or rarely used features to a secondary screen, making applications easier to learn and less error-prone.
Inadequate use of usability engineering methods in software development projects have been estimated to cost the US economy about $30 billion per year in lost productivity.
The system should always keep users informed about what is going on, through appropriate feedback within reasonable time.
...the book is a manifesto to make the Web atone for the sins of computers and regain a level of simplicity that can put humanity at peace with its tools once again.
If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as customer complaints.
Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995.
