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The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something.
What any manager will try to bring to a company first and foremost is an energy and commitment to the business. To try and really roll your sleeves up.
Information is the most valuable commodity in the world today and this business is about giving people access to information that is relevant to their lives.
How do we think beyond interruptive ad formats, and do things that are much more integrated, much more innovative, and actually empower the viewer and give them a better product experience?
There are bad people and there are bad corporations. Just as there are good people and good corporations. That might seem too black and white, but what can I tell ya?
Connectivity doesn't just mean you get a lot more chances to deliver messages about customer service and pricing plans. This isn't one-sided. It enables people to talk back.