Jay Conrad Levinson Quotes
Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.
Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.
Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.
There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.
More than half your marketing time should be devoted to your existing customers.
Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.
