Jo Baer Quotes

95% of millennials say their friends are the most credible source of product information.

Bethlehem was God with us, Calvary was God for us, and Pentecost is God in us.

What I created got abominated.

A good neighbor is a fellow who smiles at you over the back fence, but doesn't climb over it.

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

Lefty Grove could throw a lamb chop past a wolf.

A newspaper is a circulating library with high blood pressure.

Quit trying to find beautiful objects to photograph. Find the ordinary objects so you can transform it by photographing it.

The goal is not to be good at social media, the goal is to be good at business because of social media.

Activate your fans, don’t just collect them like baseball cards.

If you do big things they print your face, and if you do little things they print only your thumbs.

Social media is an ingredient, not an entree.

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

Social media doesn’t create negativity, it uncovers it.

Focus On How To Be Social, Not On How To Do Social.

It is impossible to tell where the law stops and justice begins.

Courage is the ability to conquer fear or despair, to be brave or have a quality of mind or temperament that enables you to stand fast in the face of opposition, hardship or danger.

True advocacy is born from culture, not technology or marketing.

All companies would be better off if they stopped trying to be amazing and just focused on being useful.

The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.

If your competitors start copying you then you are doing something right!

Love is like a reptile, you cut off its tail and it grows another one." Kiss Me Judas

His insomnia was so bad, he couldn't sleep during office hours.

Make your marketing so useful people would pay you for it.

Content is the emotional and informational bridge between commerce and consumer.

A plumber is an adventurer who traces leaky pipes to their source.

A lot of companies are still using social as the world’s shortest press release.

I must be dead for there is nothing but blue snow and the furious silence of a gunshot.

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

The goal of social media is to turn customers into a volunteer marketing army

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

You must fight social media fire with social media water.

You have to understand not just what your customers need, but how and where they prefer to access information.

Give away everything you know, one bite at a time.

There is a very fine line between listening and stalking.

Social media is the ultimate canary in the coal mine

[History is] petrified imagination.

Everyone says social media is a unicorn, but maybe it’s just a horse?

The CIA is an incompetent bureaucracy, generally.

Social media allows big companies to act small again.

If you want prisoners to be tortured, you send them to Syria. If you want someone to disappear – never to see them again – you send them to Egypt.

Give yourself permission to make the story bigger.

Passion is the gasoline of social media.

Content that helps is superior to content that sells.

You must market your marketing.

I take my own experience and other assassinations through history and get a lot into the drone program, which doesn't work, as well.

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.

Smart marketing is about help not hype.

Anything you can imagine is probably true. And the worst you can imagine is probably worth money.

It was as helpful as throwing a drowning man both ends of the rope.