Jo Baer Quotes

Anything you can imagine is probably true. And the worst you can imagine is probably worth money.

Facebook Fan Pages are email newsletters with smaller pictures.

In social media marketing, average is no longer adequate.

Social media is about people, not logos.

Content is fire and social media is gasoline.

The future of marketing isn't big data, it's big understanding.

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.

Content is the fire. Social media is the gasoline.

Worry more about being social, and worry less about doing social media

Content pays an ongoing information annuity that other forms of marketing simply do not.

To get nowhere, follow the crowd.

Isn't it curious that narrow-minded people are often the most thickheaded?

When you don't have an education, you have to use your brains.

And my life went to pieces, like a love letter in the rain.

Liquor - you can make it illegal but you can't make it unpopular.

You can always judge a man by what he eats, and therefore a country in which there is no free lunch is no longer a free country.

An empty cab drove up and Sarah Bernhardt got out.

If you help someone, you may create a customer for life.

True influence drives action, not just awareness.

No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

Customers are ninjas now. They are stealthily evaluating you right under your nose.

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

Stop trying to be amazing and start being useful.

Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.

Every company is its own TV station, magazine, and newspaper.

Everything ultimately comes down to trust.

If you create Youtility, your customers will keep you close.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

Stop creating reports, and start creating understanding.

Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.

When brands talk about themselves in real time, it’s just boring faster.

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

The biggest benefit of doing an interview podcast is the relationships you build.

I'm an egotistical actress, the shows I like are the ones where I have lots to do. The one where I got shot I - it was particularly memorable for me for a lot of reasons.

Disappear, she says. I love that word.

I am so stupid, so easily fooled. It's really almost funny. If I could lift a finger I would gladly kill myself.

It seems to me it's always the evil we refuse to see that does us the greatest harm.

About a veteran player thrown out trying to steal second: There was larceny in his heart, but his legs were honest.

If you laid all our laws end to end, there would be no end.

People check their phone an average of 110x a day.

Never build your content ship on rented land.

The difference between Selling and Helping is just two letters.

Inspiration doesn't respond to meeting requests. You can't schedule greatness.

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

Text is the gateway drug to real time marketing.

In 2012, 40 of the top companies to work for were also among the top companies in social media.

The entirety of the world's knowledge is in your pants right now.

The best photographs are made by the best people.

The characters are complicated. The people you think are bad, may not be so bad, and the ones you think are good, may not be so good.

We have some really, really wonderful actors on the horizon.