Quote of the Day
Authors Categories Blog Quote Maker Videos
 

John Caples Quotes

Find the best John Caples quotes with images from our collection at QuotesLyfe. You can download, copy and even share it on Facebook, Instagram, Whatsapp, Linkedin, Pinterst, Reddit, etc. with your family, friends, colleagues, etc. The available pictures of John Caples quotes can be used as your mobile or desktop wallpaper or screensaver.


John Caples Quotes: "What good is all the painstaking work on copy if the headline isn't right? If the headline doesn't stop people, the copy might as well be written in Greek."

What good is all the painstaking work on copy if the headline isn't right? If the headline doesn't stop people, the copy might as well be written in Greek.



John Caples Quotes: "The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy."

The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.




John Caples Quotes: "If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read."

If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.



John Caples Quotes: "Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline."

Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline.




John Caples Quotes: "The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want - and get from you."

The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want - and get from you.



John Caples Quotes: "Even today you can look through almost any consumer or professional publication and find headlines that possess not a single one of the necessary qualities, such as self-interest, news, or curiosity."

Even today you can look through almost any consumer or professional publication and find headlines that possess not a single one of the necessary qualities, such as self-interest, news, or curiosity.



John Caples Quotes: "Don't underestimate the value of beginning a headline by naming the people you want to reach."

Don't underestimate the value of beginning a headline by naming the people you want to reach.




John Caples Quotes: "In striving to produce an attractive headline, the copywriter should not emphasize the "quick, easy way" to such an extent that the headline becomes unbelievable."

In striving to produce an attractive headline, the copywriter should not emphasize the "quick, easy way" to such an extent that the headline becomes unbelievable.



John Caples Quotes: "Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance."

Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance.



John Caples Quotes: "The headlines are critically important. The majority of the public reads little else when deciding whether or not they are interested."

The headlines are critically important. The majority of the public reads little else when deciding whether or not they are interested.



John Caples Quotes: "Make an offer they can't refuse."

Make an offer they can't refuse.



John Caples Quotes: "A long headline that really says something is more effective than a brief heading that says nothing."

A long headline that really says something is more effective than a brief heading that says nothing.




John Caples Quotes: "A good headline can make an advertisement good even if the picture is poor."

A good headline can make an advertisement good even if the picture is poor.



John Caples Quotes: "Unsuccessful headlines were not written without a strong appeal, but it was the wrong appeal for that product and that audience."

Unsuccessful headlines were not written without a strong appeal, but it was the wrong appeal for that product and that audience.



John Caples Quotes: "For every curiosity headline that succeed in getting results, a dozen will fail."

For every curiosity headline that succeed in getting results, a dozen will fail.



John Caples Quotes: "Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group of people you are trying to interest."

Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group of people you are trying to interest.



John Caples Quotes: "The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively looks down at the logotype to see the company name."

The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively looks down at the logotype to see the company name.



John Caples Quotes: "If you are going to emphasize certain words in the headline, be sure that they are the words that say something."

If you are going to emphasize certain words in the headline, be sure that they are the words that say something.



John Caples Quotes: "If the headline is a good one, it is a relatively simple matter to write the copy."

If the headline is a good one, it is a relatively simple matter to write the copy.



John Caples Quotes: "An advertisement will be a good one - that is if the headline is really a "stopper.""

An advertisement will be a good one - that is if the headline is really a "stopper."



John Caples Quotes: "The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements."

The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements.



John Caples Quotes: "Now I spend hours on headlines - days if necessary. And when I get a good headline, I know that my task is nearly finished."

Now I spend hours on headlines - days if necessary. And when I get a good headline, I know that my task is nearly finished.



John Caples Quotes: "Readers know what the copy is going to say."

Readers know what the copy is going to say.



John Caples Quotes: "The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy."

The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.