Find the best John Caples quotes with images from our collection at QuotesLyfe. You can download, copy and even share it on Facebook, Instagram, Whatsapp, Linkedin, Pinterst, Reddit, etc. with your family, friends, colleagues, etc. The available pictures of John Caples quotes can be used as your mobile or desktop wallpaper or screensaver.
Remember that the reader's attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean.
What good is all the painstaking work on copy if the headline isn't right? If the headline doesn't stop people, the copy might as well be written in Greek.
The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want - and get from you.
Even today you can look through almost any consumer or professional publication and find headlines that possess not a single one of the necessary qualities, such as self-interest, news, or curiosity.
In striving to produce an attractive headline, the copywriter should not emphasize the "quick, easy way" to such an extent that the headline becomes unbelievable.
Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group of people you are trying to interest.
The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively looks down at the logotype to see the company name.