John Sculley Quotes

We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.

People who take risks are the people you'll lose against.

If you spend too much time worrying about how other people perceive you, you'll never break the rules.

People are going to be most creative and productive when they're doing something they're really interested in.

You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.

Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.

In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society.

No great marketing decisions have ever been made on qualitative data

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

I believe that crisis really tends to help develop the characer of an organisation.

Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.

If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today

Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy.

Marketing is really theater. It's like staging a performance.

I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.

The news of my pregnancy spread like a forest fire in summer

Healthcare has been the last major industry that hasn't been touched by technology in terms of productivity and consumer adoption in the way so many other industries have.

Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.

Implementers aren't considered bozos anymore

If you repeat something long enough people believe it's what happened.

Great marketing cannot sell a pedestrian product very well.

Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was not a compliment.

The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.

Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.

The new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment

Apple is so focused on its vision that it does things in a very careful, deliberate way.

The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.

There are just moments when all the stars are aligned for breakthrough products.

Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.

The future belongs to those who see possibilities before they become obvious.

The Mac defined 'personal technology', and the iPhone defines 'intimate technology' as a convergence of communications, content and location.

As a brand marketer, I'm a big believer in 'branding the customer experience, ' not just selling the service.

When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal computers - and Apple was the number one selling computer.