Jonah Berger Quotes

Going viral isn’t random, magic, or luck. It’s a science.

People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.

Connecting with others is rewarding; it makes us feel like we're not alone in the world.

Marketing is about spreading the love.

Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.

If something is built to show, it's build to grow.

Top of mind means tip of tongue.

People don't need to be paid to be motivated.

Virality isn’t born, it’s made.

Stories carry things. A lesson or moral. Information or a take-home message.

When we care, we share.

We need to make the private public.