Jonah Lehrer, Imagine: How Creativity Works Quotes

Every creative story is different. And every creative story is the same. There was nothing. Now there is something. It's almost like magic.

And so we keep on thinking, because the next thought might be the answer.

We see them most when we are o nnthe outside looking in

Money chases good ideas

...the imagination is unleashed by constraints. You break out of the box by stepping into shackles.

The great ages did not perhaps produce much more talent than ours, ' [T.S.] Eliot wrote. 'But less talent was wasted.

In fact, most of us see perseverance as a distinctly uncreative approach, the sort of strategy that people with mediocre ideas are forced to rely on.

The benefit of such horizontal interactions - people sharing knowledge across fields - is that it encourages conceptual blending, which is an extremely important part of the insight process.

Insights, after all, come from the overlap between seemingly unrelated thoughts. They emerge when concepts are transposed, when the rules of one place are shifted to a new domain.