Jonathan Ive Quotes
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
The goal of Apple is not to make money but to make really nice products, really great products.
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
Titles or organizational structures, that’s not the lens through which we see our peers.
If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.
The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.
It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.
Objects and their manufacture are inseparable, you understand a product if you understand how it's made.
It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
The most important thing is that you actually care, that you do something to the very best of your ability
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.
The form of computers has never been important, with speed and performance being the only things that mattered.
Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!
'Design' is a word that's come to mean so much that it's also a word that has come to mean nothing.
I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.
Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time.
I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left.
When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.
Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected.
My focus is incredibly narrow. I can't talk with any authority other than design and development of product.
I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.
Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.
