Joseph Sugarman Quotes

Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem.

All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.

You must become an expert on a product, service or anything you write about to really be effective.

Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.

View every problem as an opportunity.

What you focus on expands.

You sell on emotion, but you justify a purchase with logic.