Kevin Roberts Quotes

Creating Lovemarks is all about the ability to understand consumers’ dreams, to know what they want and when they want it and to create great experiences that make your brand a part of their lives.

Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.

We're in the age of the idea. The organization that can develop a culture of creativity and idea generation will be the winners.

By building respect and inspiring love business can move the world.

Ideas are the currency of the future.

The Web is functionally fantastic, but it's a tool. A terrific place to present information but not, at this stage, a tenably emotional location.

When people know what you want, they will give it to you.