Laura Busche, Lean Branding Quotes

Products shouldn’t just work well, they must unfold well.

If building a disruptive, dynamic brand is not in your plans, neither is profit.

What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?

In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.

All human aspirations are opportunities for brands to build relationships.

Your brand story’s “happily ever after” involves open wallets.

Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Lean brands are the result of continually testing assumptions.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

People change, and so do their aspirations, and so should brands.

Brands play in an exciting sandbox of symbolic meanings.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.