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MBA programs are underwritten by large companies and they succeed at producing future employees of large companies. In that regard, they are doing exactly what they are supposed to be doing.
CEOs are no different than the guy in the mailroom. They all have to learn how to manage better the risk created by our increasingly risk-shifting world.
That doesn't mean we should be doing it, though. We should always be carving back those things that are comfortable and institutionalized but not necessarily impactful.
But, to the extent that I cannot solve MY problem with the same thinking I used when I created it, you're right. We need the fresh air that comes from others to see things in other ways.
One of the easiest ways to solve your problems is to look at how others have solved a similar problem. So, in this regard, we are using the same thinking of others.
I found that I loved producing that kind of propaganda and I loved the power that a few students with a Macintosh computer could wield. I was hooked on communications at that point.
There is a direct line between the communications work I did to protest tuition increases at my school and what I do today. Plus it had one other benefit...it got me kicked out of college!
When I started out, I wanted to have everything solved by the time I was 30. That didn't happen. Instead, I realized that the journey is the destination, that the work.
Apple makes computers and they have to be great at providing the product they promised every individual who wants to purchase from them. This is where they should spend the bulk of their energy.
In companies, there are three activities that should be labeled better. First there is the "CORE" which is the thing the company does that its customers pay it to do.
There are not enough forums where institutions invite their workers to share their failures in a constructive way so the organization can move forward.
For example, I wear clothes I buy at trendy shops because I don't care much about clothing. If someone wants to create a trend around clothing, I'll happily and blindly follow.
The disruption caused by globalization and technology (what Tom Friedman calls hyperconnectedness) will be around for the rest of our professional lives.