Lisa Cron, Wired For Story: The Writer's Guide To Using Brain Science To Hook Readers From The Very First Sentence Quotes
Before there were books, we read each other.
Stories not only give us a much needed practice on figuring out what makes people tick, they give us insight into how we tick.
MYTH: Beautiful Writing Trumps AllREALITY: Storytelling Trumps Beautiful Writing, Every Time
If I ask you to think about something, you can decide not to. But if I make you feel something? Now I have your attention.
...what draws us into a story and keeps us there is the firing of our dopamine neurons, signaling that intriguing information is on the way.