Luca Cordero Di Montezemolo Quotes
We do not invest in advertising... So racing is the best advertising for Ferrari.
We have lived through some unforgettable times together, some good, some bad, achieving results that will be hard to equal.
Italy is famous for fashion, food, Ferrari, and furniture - furniture was a segment where the companies in the high end are all small.
Certainly, old age is often incompatible with certain roles and responsibilities.
Ferrari used to be the car that you kept in your garage, took out to polish and show, and put back into the garage.
I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars.
With a brand - and I respect Porsche - but the Ferrari brand is more exclusive... We never do SUVs, we never do four doors, and we never exceed 7, 000 cars per year. And 7, 000 means 7, 000.
We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari.
I don't believe in the electric cars, but I strongly believe in hybrids.
