Martin Sorrell Quotes

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

Marketing is an investment, not a cost.

Somebody who is unique - and this will get me into trouble - by definition cannot be replaced.

You have to see it on a broader level. But you also have to activate it properly.

In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are.

We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they are or not.

Technology will have moved on to an unimaginable level in ten years.

That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for many people to become heroes.

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.

When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten percent of our business. They are now 31 percent.

It is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions.

In that - and that is my personal view - Singapore delivers the most value, as they think about Formula One as a complete entertainment event, on and off track.

If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a four-year cycle than anybody else. So it is very powerful.

I was carrying Jackie Stewart's bag! Formula One was pretty much the same back then.

If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the better you do. There is no point in just buying rights.

One of the reasons why they are optimistic is that there is more competition. Red Bull has become more competitive, the races have become more attractive - and that is what fans want!

It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.

Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time - after India and China.

I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't really make it better in my point of view.

Vodafone is building a digital stadium in Istanbul. It is really worth going to see that. The whole experience will change with the possibilities viewers will have.

[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety.

What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure new tracks will be built.

Donald Trumps' senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you want to reach!

If you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.

The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.

The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately.

The world is changing. And a lot of people in Formula One are starting to understand this.

Formula One is not just multinationals. It's also about national players wanting to get global coverage.

[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.

F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference from 1968 to now.

F1 is exciting, its values are attractive and it could be an even better family sport.

Monaco was my first race of the season and I spoke with a number of people and all seemed to be very optimistic.

Virtual Reality for Formula One could be fantastic - driving the car!

The technology is already incredible and will improve massively in the next few years. Think about what you could do.

The challenges some European economies have are such that it makes it very difficult for them. You have to go where the growth is.

Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.