Marty Neumeier Quotes

Designers don't actually solve problems. They work through them.

The best design tool is a long eraser with a pencil at one end.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

A brand is a person’s gut feeling about a product, service or organization

Branding is the process of connecting good strategy with good creativity.

The central problem of brand-building is getting a complex organization to execute a simple idea.

Brand is not what you say it is. It’s what they say it is.

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.

A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why the discipline of branding has emerged.

Design can also be used to invent strategic futures, make complex decisions, and craft a bold corporate vision. We need to move design up the ladder of influence.

You can't be a leader by following a leader.

In a sense, traditional business is design blind.