Maurice Saatchi Quotes
Simplicity is the outcome of technical subtlety; it is the goal, not the starting point.
The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world.
America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.
Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
It's my view that human dignity - an attribute which for years has been taken by the Left in British politics - resides in fact in Tory values of independence, individuality and self determination.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument.
Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are out, whatever your title.
When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.
Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.
Sibling relationships are complicated. All family relationships are. Look at Hamlet.
