Max McKeown, The Innovation Book: How To Manage Ideas And Execution For Outstanding Results Quotes

As an innovator, you need to be aware of how traditions, habits and bias can act as barriers to accepting new ideas.

Culture is the sum of the values, beliefs and assumptions of human groups.

Innovation can start with wanting what does not yet exist - and finding a solution - or seeing what does not yet exist - and finding an opportunity.

Before innovation - or practical creativity - there is insight. You must see the world differently.

Plug into the anti-obvious power of the rebel. Or get those opposing minds to plug into your purpose, to solve your problem, to reimagine your process.

The true parents of creativity are curiosity and necessity.

If traditional doesn't work, then traditions won't do.

Problem-insight precedes solution insight. Someone has to recognise a problem before they start to solve the problem...

If there are no new ideas, there is no innovation. And if there is no creativity, there are no new ideas.