Michael Schudson Quotes
Advertising generally works to reinforce consumer trends rather than to initiate them.
If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.
The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous.
