Neil Cross Quotes

No, we don't walk away. But when we're holding on to something precious, we run. We run and run, fast as we can, and we don't stop running until we are out from under the shadow.

And by the right thing, I mean that whatever step we take next, the first criteria we should consider is the people who have been loyal to us, thus far, which is primarily our audience.

I don't want to repeat myself. I hate the idea of coasting and of recycling the same ideas. Then, you're just subject to the law of diminishing returns.