Paul Rand Quotes

Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

Design is everything. Everything!

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

Don't try to be original; just try to be good.

Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.

The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.

Everything is design. Everything!

You will learn most things by looking, but reading gives understanding. Reading will make you free.

I never did calligraphy... But handwriting is an entirely different kind of thing. It's part of the syndrome of modernism... It's part of that asceticism.

The reason I always insisted on signing my work was not to be subordinate to anyone.

Don’t try to be original, just try to be good.

In the Orthodox religion, you don't draw the human figure. It's against the rules.

Good design doesn't date. Bad design does.