Philip Kotler Quotes
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
The sales department isn’t the whole company, but the whole company better be the sales department.
The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.
It is more important to do what is strategically right than what is immediately profitable.
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
The most important thing is to forecast where customers are moving, and be in front of them.
Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
Every business is a service business. Does your service put a smile on the customer's face?
The best way to hold customers is to constantly figure out how to give them more for less.
Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
A great leader is one who surrounds himself with great people who then, collectively, innovate and implement with success. If he tries to do it all by himself, he is an egotist and likely to fail.
Every company should work hard to obsolete its own product line - before its competitors do.
Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.
The theory of marketing is solid but the practice of marketing leaves much to be desired.
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.
Marketing is the set of human activities directed at facilitating and consummating exchanges.
There is no such thing as a commodity. It is simply a product waiting to be differentiated.
People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
We should tax every company's carbon footprint and the carbon footprint of every building and home, to incentivize people to reduce their carbon footprint.
Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a cliché.
Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
My parents, and their interest in making the world a better place for more people inspired me.
CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
Leaders such as Alexander the Great, Napoleon, Franklin D. Roosevelt and others promulgated a vision and a moving story of how their people could achieve a great purpose.
People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.