Rasheed Ogunlaru, Soul Trader: Putting The Heart Back Into Your Business Quotes

Tomorrow's leaders will not lead dictating from the front, nor pushing from the back. They will lead from the centre - from the heart

Strive to enrich all lives, hearts and minds not just your own pockets

Business should never be merely transactional -it should be transformational

Until you are clear nothing will be. The moment you are clear everything will be.

It is one thing doing what you love for a living. It is another thing doing what you love with love

All selling should spring from service

Unlike sport in business the win-win is the best possible score

Until you understand your customers - deeply and genuinely - you cannot hope to serve them

Customer conversion is dependent on the right customer conversation

Sooner or later you'll hear what your heart has always been telling you:stop trying to be who you think you should be - become who you are.

Until you understand your customers - deeply and genuinely - you cannot truly serve them

To me everything in business boils down to this: do you genuinely care about your customers - or just their cash?