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If you have a choice between qualifications and personal qualities when it comes to hiring people, go with personal qualities. You can teach them the job.
I often tell my clients they should do at least 30 percent of all their reading outside their own field. This will give them perspective and knowledge that will make them more interesting.
If you're running because you want a job that's prestigious or because you have this vague knowledge that you're better than everybody else, you're easier to beat.
Don't back off on traditional values. It's important to show respect and tolerance for others, but they must show the same respect for your values. Tolerance is a two-way street.
I don't have any focus groups on talent and programming. If I need five people in a mall to be paid $40 to tell me how to do my job, I shouldn't do my job.
I think the worst decision is usually no decision. If you make the wrong decision you can usually course-correct, but if you don't make it, you've already made it, and it's usually the bad one.
Just because someone thinks he is being attacked by the media doesn't mean he is. Many times the media actually is being fair, and they're attacking for good reason.
When the media gets into creating their own product and then deciding to cover it, they are becoming part of the process and, therefore, could be damaged.
You better be able to defend it after the attack - so don't stretch it. In other words, if the guy's guilty of A and B, don't make him guilty of A, B, and C. That's what a lot of people do.
If you're running far behind in the polls and you decide to use comparative advertising, you have to be able to explain to the people why the incumbent shouldn't have then ob.
In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticated, and they want to make their own judgments.
I've found increasingly less effectiveness with the man-on-the street type of stuff that was very standard fare for years. It can still be effective, but it's got to be done well.
Anybody's position on an issue, anything they've said about an issue, and any way they've voted on an issue is fair game. You have every right to question that and go after it aggressively.
I'm very confident in the management team, very confident in the on-air people. That's the whole secret to everything. It's having people who love to work where they're working and want to win.
Everybody who's in the news business today was influenced in a positive way by Walter Cronkite. He had ability, humility and integrity, a rare combination.
Reporters may be friendly-but if you get through life without having a reporter as a friend, that may be an advantage. If you insist on having one as a friend, don't do interviews with him.
I think it's because I'm unpredictable. I view every situation, every race, and every candidate differently I try not to rely on something that worked before.
Fighting with the media almost always is a mistake. You can't win the argument, the media has the last word, and most times your argument is not justified.