Roger Martin Quotes

Design isn't just about making things beautiful; it's also about making things work beautifully.

You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk but to increase the odds of success.

Business people don't need to understand designers better. They need to be designers.

When it comes to innovation, business has much to learn from design. The philosophy in design shops is, 'try it, prototype it, and improve it'.

The two most fundamental strategic choices are deciding where to play and how to win.

I love that Toronto is demonstrating that a big, highly diverse, multicultural city can actually work and work well, if its residents have the attitude of Torontonians.